Our projects
Case Study: GreenLeaf Landscaping
The Challenge
Before working with us, GreenLeaf Landscaping handled their social media in a fairly typical way. Posts were irregular, often promotional, and relied heavily on existing followers to be seen. While their work was high quality, their social channels weren’t consistently generating enquiries or reaching new, relevant local customers. Growth was slow and results were unpredictable.
Our Approach
We introduced a structured, linear social media strategy built specifically for lead generation.
This included professionally branded posts that showcased real work, clear calls to action, and content designed to appeal to homeowners actively considering landscaping projects. Crucially, every month included paid ad spend within the package, ensuring posts were seen by the right local audience - even without relying on followers. We also positioned GreenLeaf prominently in local and industry Facebook groups where their ideal customers were already asking for recommendations.
The Results
GreenLeaf quickly saw a noticeable increase in visibility, engagement and — most importantly - genuine enquiries. Social media became a reliable part of their sales pipeline rather than a “nice to have.” Their brand now looks established, professional and trustworthy, helping them win work against competitors who still rely on word-of-mouth alone.
“We’d tried posting ourselves and never really saw much come from it. With PipeLine One, everything just clicked — the posts look professional, we’re being seen by the right people, and the enquiries speak for themselves.”
Case Study: Top Gear Garage
The Challenge
Top Gear Garage had already worked with a number of marketing agencies, but the results were always the same - good-looking posts, very little return. Social media felt disconnected from the actual business, with no clear strategy for attracting drivers who genuinely needed MOTs, repairs, or servicing right now. Spend was hard to justify, and social media wasn’t seen as a dependable source of bookings.
Our Approach
Instead of starting with aesthetics, we started with intent. We built a content plan around the services that generate revenue - MOT testing, diagnostics and repairs - using clear, no-nonsense messaging that spoke directly to local motorists. Posts were supported by built-in advertising budget, ensuring reach beyond existing followers, and targeted tightly around location, urgency and vehicle ownership. Everything was designed to make booking feel easy and immediate.
The Results
Social media shifted from a branding exercise to a practical booking driver. Top Gear Garage began receiving regular MOT and repair enquiries directly from social platforms, with far better consistency than they’d seen before. The garage now has a clear, repeatable system that supports their diary and keeps them visible in a competitive local market.
“We’ve tried agencies before, but this is the first time social media has actually brought work through the door. It finally feels joined up and worth the investment.”
Case Study: Coffee Club
The Challenge
Coffee Club had a great product, loyal regulars and a welcoming atmosphere - but their social media wasn’t reflecting that. Posts were occasional, mainly visible to existing followers, and didn’t consistently encourage new people to visit. In a busy local area with plenty of choice, they needed social media to drive real-world footfall, not just likes.
Our Approach
We focused on creating appetite-driven, location-led content designed to stop people scrolling and make them think, “I could go there right now.” Posts highlighted drinks, treats and the in-store experience, backed by built-in advertising spend to reach nearby users at the right times of day. We also ensured Coffee Club appeared regularly in local community groups, reinforcing them as a friendly, go-to spot rather than just another café.
The Results
Coffee Club saw increased engagement from local people who hadn’t visited before, alongside noticeable uplifts during promoted periods. Social media became a steady reminder rather than an afterthought, helping Coffee Club stay top-of-mind for morning coffees, lunchtime stops and casual meet-ups.
“We’ve always relied on regulars, but this helped bring new faces through the door. People started mentioning posts they’d seen and coming in to try what we’d shared.”
Case Study: Peoplewise HR
The Challenge
Peoplewise HR had never used social media as part of their marketing. As an outsourced HR partner, they knew visibility and credibility mattered - but they weren’t sure what to post, how often, or how to position themselves without it feeling forced or sales-led. Social media felt overwhelming, and there was a real concern about getting the tone wrong in a highly professional, compliance-driven sector.
Our Approach
We started with education, authority and reassurance. Content was built around real HR concerns faced by UK businesses - compliance, policies, people management and risk - presented in a clear, approachable way. We introduced a consistent posting structure, professional branding and simple calls to action, supported by targeted advertising to ensure the content reached business owners and decision-makers beyond existing networks.
The Results
Peoplewise HR quickly established a professional, credible online presence that reflected their expertise and values. Social media became a confidence builder rather than a stress point, helping reinforce trust before conversations even started. Instead of feeling like “marketing,” it became a natural extension of how they support businesses every day.
“We knew we needed to be visible but had no idea where to begin. PipeLine One gave us clarity, confidence and a presence that genuinely reflects who we are.”
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